An urban quarter for Hamburg
Borne by the Hanseatic merchant spirit
The philosophy behind the development of the Sophienterrassen is based on an entrepreneurial attitude that has unfortunately become rare in today's world. It corresponds to the set of values of the ‘honourable merchant’, which has a particularly long tradition in the Hanseatic City of Hamburg. Above all, it is the perceived duty to take responsibility for the community.
In this sense, the Sophienterrassen were not only planned and built for the buyers. A building or a group of buildings always stands in relation to the city and its citizens. Not only do residents live in it, but it is also experienced from the outside in its urban context and becomes part of history. This understanding of building demands respect for the past and the future, as well as a great sense of responsibility, both when constructing new buildings and when revitalising and upgrading existing ones.
All well and good
Grand gesture and small detail
‘Schön und gut’ (literally ‘beautiful and good’) also serves FRANKONIA Eurobau as its guiding principle for the Sophienterrassen – from planning to management. What sounds so simple only reveals its complexity in the three dimensions of these three words.
‘Schön’ (beautiful) refers to aesthetics in all its facets, from the façade, fittings and interior design to the landscaping of the gardens. ‘Wherever you look, you should see joy.’ This is how Uwe Schmitz, CEO of FRANKONIA Eurobau, summarised the aesthetic aspiration for the Sophienterrassen.
‘Gut’ (good), in turn, refers to all the other forms of quality: the construction quality, the functional quality, the material quality, the quality of the workmanship and, last but not least, the quality of the service. ‘Schön und gut’ always applies to the whole as well as to every detail, however small.
Beyond Money and Markets
Values that transcend generations
In European culture, hardly anything is as emotionally connected with people as the building in which they spend some of the most precious moments of their lives. Real estate therefore deserves more than a mere price comparison or investment appraisal. The Sophienterrassen, too, were created with the passionate endeavour to create values that will still endure in 50 or 100 years. Ultimately, this form of sustainability pays back into the market value that a property gains as demand rises while ever fewer offers retain their value.
Luxury redefined
The art of filling time with life
The richer a person becomes in terms of age and wealth, the better they understand the actual definition of the term luxury. Because luxury primarily means the freedom to fill your time with life and your life with the joy of every moment. At the same time, it means avoiding anything that detracts from these goals. The Sophienterrassen make this freedom possible in a variety of ways. Here, luxury becomes the collection of precious moments that make up life, filling it with joy, giving it meaning in an individual way and adding value.
